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MY COLOR ELIXIR WITH 34 NEW SHADES
The permanent hair dye My Color Elixir of Apivita is specially designed with a focus on naturalness, professional results and absolute respect for the scalp.
COLOR MAGNET INNOVATION
A revolutionary system that stabilizes and seals the color in the hair.
RESULT, THE HAIR HOLDS THE COLOR LIKE A MAGNET
How it works:
Ensure maximum intensity and duration in the color of your hair in 2 steps:
Step 1: Achieve perfect coverage of whites and shine in just 30 minutes thanks to the dye cream with 3 precious oils (argan, avocado, and olive) that act synergistically to stabilize the color and repair the hair structure during the hair dyeing process.
Step 2: Enhance intensity and shine by applying the post-dye care cream with hyaluronic acid and honey extract that hydrates the hair, creating a protective film that seals the color in the hair and reveals the shine of dyed hair. Apply again after 15 days.
The My Color Elixir dye does not contain the main "undesirable" substances:
PPD (para-phenylenediamine): a basic chromophore in hair dye products that is the main allergenic substance in hair dyes.
Ammonia: an alkaline medium used to open the cuticle scales to allow the dye to penetrate and has an unpleasant and heavy smell.
Ethanol: can irritate the scalp and dehydrate the hair
Resorcinol, Parabens, Propylene Glycol, SLS, Mineral oil, Silicones, 26 identified fragrance allergens: substances often implicated in allergies, irritations and other undesirable effects.
The package includes
Dye cream in a tube, 50ml
Color activation lotion in a bottle with applicator, 75ml
Post-dye hair cream in 2 sachets, 15ml
A pair of gloves
Instructions for use
USE
Preparation
1. Remove your jewelry 3. Divide your hair into 4 parts to facilitate the application of the dye
2. Protect your clothes with a towel 4. Apply a small amount of oil to the crown of your hair to prevent staining the skin in that area
TIPS
1. For best results, ensure that the room temperature during application is not below 20◦ C
2. For longer color retention, do not wash your hair for at least 24 hours
3. Perform a sensitivity test 48 hours before applying the product to check your individual tolerance to the dye.
ACTIVE INGREDIENTS
ARGAN OIL
Nourishment & Repair
Argan oil is particularly rich in nutrients and vitamins that strengthen the hair structure, repair damage and increase its resistance. Argan oil deeply cares for the hair, giving it unique softness and shine.
BIOLOGIC OLIVE OIL
Nourishment & Revitalization
Traditionally used to nourish, stimulate and revitalize the skin and hair, while protecting against breakage and splitting.
HYALURONIC ACID
Intensive Hydration
A natural component of the skin and hair, it contributes to their hydration and resilience. It provides intensive hydration, acting as a magnet that can attract and retain up to 1000 times its weight in moisture. It leaves the skin and hair shiny, soft, elastic and healthy.
AVOCADO
Nourishment & Repair
Avocado oil has beneficial properties for hair due to its content of monounsaturated fats, proteins, copper, folic acid, magnesium and minerals that strengthen the hair's structural components, while helping the hair to return to its original form after the dyeing process. Its composition also includes a complex of vitamins E and B.
BIOLOGIC HONEY EXTRACT
Hydration & Softness
Honey is extremely rich in sugars and vitamins and is known for its moisturizing action on both the length of the hair and the scalp. Moisturized hair is softer, healthier and reveals its color in a unique way.
PPD
PPD (Para-phenylenediamine) is the main chromophore used in hair dyes and is the number 1 cause of allergies and undesirable effects.
