The Ordinary

• Focus on active ingredients: its ranges include retinoids (Retinoids), vitamin C, direct acids (Direct Acids), niacinamide (Niacinamide), hyaluronic acid (Hyaluronic Acid), peptides (Peptides) and antioxidants.
• Transparency & documentation: on the company's website there are guides, scientific explanations, glossaries and guidance on how to build a routine (Regimen Builder).
• Targeted ranges by skin need: the The Ordinary recommends products according to the concern (signs of aging, uneven tone, dryness, dullness, roughness, etc.).
• Simplicity & integrity: the company's philosophy is to remove the excesses in the beauty space and focus on “less is more” (fewer ingredients, more powerful action).

Popular products of the The Ordinary

Some of the most well-known and beloved formulas of the The Ordinary:

• Hyaluronic Acid 2% + B5 :  for intensive hydration and improvement of skin texture.
• Niacinamide 10% + Zinc 1%: for regulating oiliness and better skin appearance.
• AHA 30% + BHA 2% Peeling Solution: for exfoliation, resurfacing and glow.
• Natural Moisturizing Factors + HA:  hydrating formula that supports the skin barrier.