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MY COLOR ELIXIR WITH 34 NEW SHADES
The permanent hair dye My Color Elixir by Apivita is specially designed with a focus on naturalness, professional results and absolute respect for the scalp.
INNOVATION COLOR MAGNET
An innovative system that stabilizes and
seals the color in the hair.
RESULT, THE HAIR KEEPS THE COLOR LIKE A MAGNET
How it works:
Ensure maximum intensity and duration of hair color in 2 steps:
Step 1: Achieve perfect coverage of whites and shine in just 30 minutes thanks to the dyeing cream with 3 precious oils (argan, avocado, and olive) that act synergistically to stabilize the color and repair the hair structure during the hair dyeing process.
Step 2: Enhance the intensity and shine by applying the post-dye care cream with hyaluronic acid and honey extract that hydrates the hair, creating a protective film that seals the color in the hair and enhances the shine of the dyed hair. Apply again after 15 days.
The My Color Elixir dye does not contain the main "undesirable" substances:
PPD (para-phenylenediamine): a key chromophore in hair dye products that is the main allergenic substance in hair dyes.
Ammonia: an alkaline medium used to open the scales of the cuticle and allow the dye to penetrate and has an unpleasant and heavy smell.
Ethanol: may irritate the scalp and dehydrate the hair
Resorcinol, Parabens, Propylene Glycol, SLS, Mineral oil, Silicones, 26 identified fragrance allergens: substances often implicated in allergies, irritations and other undesirable effects.
The package includes
Dye cream in a tube, 50ml
Color activation emulsion in a vial with applicator, 75ml
Post-dye hair cream in 2 sachets, 15ml
A pair of gloves
Instructions for use
USE
Preparation
1. Remove your jewelry 3. Divide your hair into 4 parts to facilitate the application of the dye
2. Protect your clothes with a towel 4. Apply a small amount of oil to the crown to prevent staining the skin in that area
TIPS
1. For best results, ensure that the room temperature during application is not lower than 20◦ C
2. For longer color retention, do not wash your hair for 24 hours
3. Perform a sensitivity test 48 hours before applying the product to check your individual tolerance to the dye.
ACTIVE INGREDIENTS
ARGON OIL
Nourishment & Repair
Argan oil is particularly rich in nutrients and vitamins that strengthen the hair structure, repair damage and increase its resistance. Argan oil deeply cares for the hair, giving it unique softness and shine.
BIOLOGICAL OLIVE OIL
Nourishment & Revitalization
Traditionally used to nourish, stimulate and revitalize the skin and hair, while protecting against breakage and split ends.
HYALURONIC ACID
Intensive Hydration
A natural component of the skin and hair, it contributes to their hydration and resilience. It provides intensive hydration, acting as a magnet that can attract and retain up to 1000 times its weight in moisture. It leaves the skin and hair shiny, soft, elastic and healthy.
AVOCADO
Nourishment & Repair
Avocado oil has beneficial properties for hair due to its content of monounsaturated fats, proteins, copper, folic acid, magnesium and minerals that strengthen the structural components of the hair, while helping to restore the hair to its original form after the dyeing process. The composition also includes a complex of vitamins E and B.
BIOLOGICAL HONEY EXTRACT
Hydration & Softness
Honey is extremely rich in sugars and vitamins and is known for its moisturizing action on both the length of the hair and the scalp. Moisturized hair is softer, healthier and highlights its color in a unique way.
PPD
PPD (Para-phenylenediamine) is the main chromophore used in hair dyes and is the No. 1 cause of allergies and undesirable effects.
