Daily use shampoo suitable for dyed – damaged hair, with POP extra virgin Kalamata olive oil and pomegranate that protect the intensity of the color, and grape that strengthens the natural defense of the hair.
Enriched with aloe, silk, provitamin B5 and color protection factor*, it offers the hair, cleanliness, hydration, volume and shine.
*This factor is a mixture of i) a concentrated glycolic extract of sunflowers and ii) a natural melanin and enzyme complex (derived from Wasabi japonica-Japanese horseradish) to protect dyed, decolorized or natural hair from environmental attacks that often cause color fading.
Thus, this factor, combined with panthenol, silk amino acids and pomegranate and grape extracts, protects against the damage of the free radicals of dyed and natural hair, while simultaneously revitalizing and hydrating them to restore their natural brightness.
The color lasts longer and the hair regains its strength and elasticity. The reduction of color fading, while providing a unique texture, is the key to achieving healthy and shiny hair. This unique pre-treatment mixture reduces color fading by combining powerful, botanically derived, antioxidants and UV-absorbing agents.
Parabens free
Dermatologically tested
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