Close
Sign in to your account
My cart Close minicart icon My cart

Products: {{countCartProducts}}
Total : {{(cartTotal * selectedCurrency.rate).toFixed(2)}}€ - {{(cartDefaultCouponDiscount * selectedCurrency.rate).toFixed(2)}}€ = {{((cartTotal - cartDefaultCouponDiscount) * selectedCurrency.rate).toFixed(2)}}€ {{(cartTotal * selectedCurrency.rate).toFixed(2)}}€
Search Close search

Maybelline

The number 1 cosmetics company in America


The company Maybelline was founded in Chicago by Thomas Lyle Williams in 1915. Williams noticed that his older sister Mabel applied a mixture of petroleum jelly and carbon powder to her eyelashes to give them a darker, fuller appearance. He adapted it with a set of chemistry and produced a locally sold product called Lash-Brow-Ine. Williams renamed Maybelline Eye Beauty in her honor. In 1917, the company produced Maybelline Cake Mascara, "the first modern eye cosmetic for everyday use" and Ultra Lash, the first automatic mass market, in the 1960s.
Starting from a small family business and becoming the number one cosmetics company in America, Maybelline New York offers women all the latest trends from the runways, to give them the power to make a difference with their style, explore new looks and showcase all their creativity and personality.
Maybelline offers you advanced scientific formulations, revolutionary textures and ultra-modern shades that launch fashion; and all this always in the easiest, most economical, most delightful way. Make up, eye and lip liners, lipsticks, eyeshadows and everything your makeup needs! You just choose!
405 Products


//