L'Oréal's Excellence Crème is our first dye with a special formulation that does not drip and a formula enriched with Prokeratin, which restructures and revitalizes hair. With the new routine, it nourishes and protects the hair, leaving it silky and gentle. It gives an impressive color, without a single white hair!
Do not forget to do the allergy warning test 48 hours before dyeing your hair. All instructions are in the leaflet inside the package. Place a towel on your shoulders to avoid stains from the dye application. Step 1: Mix the dye cream enriched with serum with the oxidizing cream and apply with the special applicator to dry/unwashed hair, after first dividing it into 4 large sections. Start from the roots and then proceed to the lengths and ends. Wait 30 minutes (35 minutes if you have over 70% white hair or very fine hair). Step 2: Rinse out the dye and wash your hair with the new post color shampoo to remove any dye residue. Step 3: Apply the after-dye care cream. Dry your hair and you're ready! So simple!